In my work, I see myself as a conductor, weaving together the talents of strategists, analysts, content creators, and community partners to meet the demands of today’s evolving communications landscape. I’ve built a foundation in content strategy and storytelling that goes beyond creating impactful content—it’s about shaping and aligning an organization’s narrative to drive brand loyalty, advocacy, and support. My approach is both visionary and strategic: I’ve led cross-functional teams to deliver unified campaigns, developed data-driven insights to refine messaging, and crafted narratives that resonate in complex environments.

I bring this mission-centered, collaborative focus to ensure that all communications reflect and elevate organizational goals. I have deep experience leading cross-functional teams, fostering partnerships, and developing cohesive, high-impact communications strategies that build lasting connections with audiences and drive measurable success. 

Scroll below for three examples of how my approach has driven real-world impact.

At Mastercard’s Center for Inclusive Growth, we set out to use data and technology to support underserved communities. Early on a listening tour across seven U.S. cities, revealed that communities often struggled to attract investment due to a lack of reliable data. Recognizing this as an opportunity, we set out to demonstrate how Mastercard’s data could empower these communities.

I worked with data experts and local partners to translate these insights into stories that highlighted the potential for data-driven community development. We used data to help leaders in food deserts make a case for new grocery stores and pandemic recovery investments. Over time, we worked with partners like the Urban Institute and Accelerator for America to build a steady cadence of insights and impact stories to amplify this approach, which led to the creation of new tools and methodologies to address data gaps for underserved communities, creating a powerful framework for data-driven advocacy.

One of the initial goals of the Center was to build and mobilize a cross-sector community around inclusive growth. We created signature events like the Global Inclusive Growth Summit and the Impact Data Summit to unite leaders from private, public, and nonprofit sectors around shared goals.

I led a digital content strategy that that combined organic engagement with targeted media, enabling us to reach 175 countries and gain 1.5 million views over four events.  These strategies help us expand our following with senior leaders in financial services, technology, and economic development, solidifying Mastercard’s leadership in private sector-led inclusive growth.

I’ve seen firsthand how an integrated approach can elevate a brand’s social impact reputation. In 2021, Mastercard launched Strive, a global initiative now supporting underserved small businesses across 45+ countries. My role was to build and evolve a narrative that set Strive apart from other corporate-led pandemic recovery programs.

As corporate impact programs came under increased scrutiny, I developed “positive-sum” narrative, highlighting inclusivity and systemic challenges to wealth creation in ways that bridged divides and helped protect our partners from attacks. In the United States, we introduced Strive targeted platforms like EMERGE and a Next City, where we spotlighted partners like CNote and the Community Reinvestment Fund, while also working to engage stakeholders at the local level to garner broad-based support.

This approach helped the Center for Inclusive Growth gain recognition as one of Fast Company's Most Innovative Companies for Corporate Social Responsibility.